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Michael Rausher is a multifaceted entrepreneur with 10+ years in the marketing arena. He understands that it's the details that make a cohesive product, and his work in Illustration, Photoshop, identity, and production reflect this philosophy.

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Michael is currently Owner at Bottom Line Consulting & Freelance Services, a full-service creative-, design-, and digital- oriented marketing and consulting company based in Lithonia, GA. Prior, from 2016 until 2018, Mr. Rausher was Partner/Founder at Artfxwoodworks, which remains a profitable, sustainable, and successful company. Artfxwoodworks is a custom furniture making business. Michael established the company’s entire online presence, managed its social media, built the website for the business, developed sales and marketing collateral, and was solely responsible for everything business-related (except for the actual furniture-making).

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Prior, from 2015 until 2016, Mr. Rausher was Product Marketing Manager at Cardlytics, a technology-based company focused on using consumer purchase to drive sales for brands. Michael has held an array of additional roles in the fin-tech (financial technology) arena, and has worked for other large institutions such SunTrust Banks.

 

Michael graduated with an MBA in Marketing, Strategy, and Entrepreneurship from Vanderbilt's Owen Graduate School of Management in 2015.

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Michael is an analytical problem solver with a knack for creative solutions to complex issues. He has a demonstrated history of consistently adding value to project teams, coming up with solutions that save time and money, and making a positive contribution to company culture.

A NOTE FROM THE FOUNDER

FOUNDER OF BLCFS

Michael Raushe | Bottom Line Consulting & Freelance Services | Founder

"Are you looking for a freelancer who produces exceptional work and can make a significant impact on your project? As a self-starter with vast professional experience, you can count on my commitment to your success. I’ve collaborated with countless clients, and love working with new people. Contact me today so we can get started. 

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What sets me apart from the competition is simple - my unwavering dedication to my clients. With each project, I take the time to understand exactly what’s necessary for optimal results and guarantee to deliver the work within your timeline. To learn about my background, browse through my site, or feel free to reach out directly.

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Beginning with a few projects here and there, my freelance career has now blossomed into a passion that inspires me every day. I love helping my clients succeed, and am thrilled when my skill set and background can make the difference they need to achieve real results. 

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Count on apt copy, fresh content, and solution-oriented perspectives. I have experience contracting for several Fortune 500 businesses. Previous clients are typically emerging leaders in their field. My personal interest are companies that disrupt the norm. That mentioned, I'm very open-minded and enjoy exploring topics. 

 

Your project matters. Expect my avid participation when working with you, your internal teams, or rep. My work usually revolves around content marketing and web copy. However, I am an expert in phrasing, semantics, and style. One specialty is ghost writing.

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An inveterate writer and researcher, my former subjects and industries are vast. They cover the gambit of custom woodworking to SaaS, nonprofit organizations, technology, and travel. My work will always be thorough and timely. 

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Writing is my passion. However, learning is my lifelong mission. I'm up for any subject. The bizarre and mundane are both welcome.

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Core strengths include, but are not limited to preparing graphic layouts, developing graphics for print and web. My strongest skills are with Adobe Photoshop + Illustrator creating logos, illustrations and raster to vector conversions. I have experience with InDesign for Print layouts and I primarily use Photoshop for image manipulation and color correction. For a couple years now I have been working with videos editing, adding music and color correction for Real Estate Agents, Automobile Manufacturing Companies, and aspiring musicians. I originally started with vectors using Corel Draw and am very familiar with that as well. 

 

I have used on client’s projects all the Adobe products including After Effects and Premier - I am fluent in both. I also am very familiar with Microsoft Office products and can whip up Power Point Presentations easily. I enjoy helping folks create the project or image that they can only see in their own imagination. I really love working with Vector Graphics using the entire Adobe Creative Suite."

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- Michael Rausher, CEO

Bottom Line Consulting & Freelance Services

Expertise

  • Digital marketing

  • SEM

  • SEO 

  • New business creation

  • Segmentation

  • Product innovation 

  • Crowdsourcing

  • Management

  • Business administration

  • Advertising

  • Public relations

  • Psychology

  • Consulting

  • Business development

  • IT 

  • Entrepreneurship

  • Digital strategist

  • Project management

  • Team and meeting dynamics

  • Conflict resolution

  • Word-of-Mouth marketing ​

  • Brand marketing

  • Social media marketing (SMM)

  • Communications

  • Writing

  • Branding

  • Product marketing

  • Strategy

  • Innovation

  • Translation

  • Transcription

  • Talent acquisition

  • Data migration

  • Development

  • Design

  • Analytics

  • Marketing strategist

  • Initial user acquisition

  • Growth hacking

  • Recruiting

  • Sales

  • Direct marketing

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