BOTTOM LINE CONSULTING & FREELANCE SERVICES, LLC
EDUCATION:
MASTER OF BUSINESS ADMINISTRATION, MAY 2015
Vanderbilt University | Owen Graduate School of Management
Concentrations: Marketing & Strategy
OGSM Professional Scholarship
BACHELOR OF SCIENCE, MAY 2012
University of Georgia
Major: Psychology
GPA: 3.81 (top 5% of class)
magna cum laude
Graduated UGA with High Honors
Hope Scholar, Zell B. Miller Scholar, Presidential Scholar
EXPERIENCE:
ARTFXWOODWORKS
CARDLYTICS
Partner / Founder | 2016 - 2018
Product Marketing Manager | 2015 - 2016
SUNTRUST BANK
Marketing & Innovation Intern | Summer 2014
K2FORMA
Marketing & Biz Dev. Intern | Spring 2014
LAMPO GROUP CO.
Marketing & Venture Strategy Intern | 2013 - 2014
• Designed/implemented business initiative to improve digital monetization strategy, generating $250K+/year.
• Developed integrated marketing plan by examining consumer behavior in tech markets with consideration given to segmentation, targeting, and positioning, as well as historical performance of firm to delineate competitive analysis and identify unique opportunities for brand.
ATLANTA CENTER FOR GASTROENTEROLOGY
Marketing & IT Specialist | 2007 - present
• Documented and improved process flow to increase efficiency, reducing annual expenditures by $43K+.
• Acquired new clientele via digital advertising, driving annual revenue by $50K+.
• Optimized website content and performance.
• Designed and developed website, brochure, patient info packets, press materials, etc.
• Produced web newsletters for clients and created email templates for e-marketing campaigns.
PHIL-ATHENS
Founder, CEO | 2011 - 2013
• Conceptualized idea for business model, technology platform and growth strategies. Developed business plan, pitched investors and acquired $30K investment.
• Improved website interface, which achieved an average of 40K impressions and 4K+ unique logins per month, growing average monthly impressions by 28%.
• Crafted marketing strategy, ensuring proper branding and positioning. Coordinated sales initiatives and execution of brochures, newsletters, media list, and developed department goals/objectives.
• Consulted with clients to determine business needs and improve advertising efficacy, analyzed and interpreted client engagement statistics, and developed proposals in response to client campaign analytics.
• Orchestrated sponsorship contracts, event presence, and marketing strategy for fundraiser that reached over $70k and resulted in 100% growth in funds raised for nonprofits over previous year’s initiative.
• Researched the potential of under-engaged advertisers, analyzed and discovered prominent causality between certain account specifications and behavioral attitudes of clients, and reengaged clients utilizing CRM software.
• Oversaw $70k+ budget, all material orders and allocated $15K+ to NPOs as byproduct of operations.
HONORS & AWARDS:
"40 UNDER 40"
UGA Alumni Association | 2013 Honoree
GRANT RECIPIENT
Awesome Without Borders
STRENGTHS
TECHNICAL SKILLS
• Communications
• English fluency
• Writing
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Blog Writing, Creating Writing, Article Writing, Copywriting, Press Release Writing, Copyediting, Editorial Writing, Editing, Etc.
• Languages
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Transcription, Translation, and Interpretation abilities in:
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Russian, Italian, Spanish, Dutch, Hebrew, French
• Branding
• Marketing
• Strategy
• Creativity / Innovation / Conceptualization
• Results- / Measurement- driven
• Analytical
Fluent in arenas of:
• Lean
• SharePoint
• Six Sigma (Yellow Belt Certified)
• Web Development
• Expert on data driven platforms
• Photoshop
• InDesign
• QuickBooks
• SPSS
• SQL
• PHP MyAdmin
• Visio
• Process Improvement
• SDLC
• Google Analytics
• SalesForce
• Data Integration/Migration
• Etc.
SPECIALTIES
VERTICALS
• Grammar
• Writing (creative, copywriting, blog content, etc.)
• Copyediting / proof-reading
• Product marketing
• Social media management
• Increasing online visibility
• Marketing collateral production
• Developing differentiated, defensible positioning
• Sales enablement - communicating the value proposition of products to sales teams (for training) + developing the sales tools that support the selling process of the product/service
• Demand generation
• SME in existing and emerging ad targeting capabilities, intelligence capabilities, and campaign measurement and insights methodologies
• Consolidating multiple data/research sources and presenting them as a supported business case for products and solutions
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Media
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Online
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Technology
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Retail
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Healthcare
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Banking
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Financial
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Manufacturing
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Real Estate
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Engineering
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Consumer Packaged Goods (CPG)
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Automotive
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Telecommunications
• Secured and maintained 75+ ongoing relationships with contractors, developers, interior designers, and others.
• Developed website, social media presence, client-facing documentation, and established sales channels.
• Sourced all materials, supplies, and reduced existing COGS by 50%+.
• Conceptualized company’s best selling product – Measurement (reporting tool). Oversaw development, liaised with clientele for feedback, and spearheaded product launch.
• Exceeded goals of 30 new accounts and 40% re-order rate within 10 months and established 40+ partnerships.
• Streamlined operations and workflows relating to sales, account management, and data intake.
• Consulted with business owner to develop strategic plan to increase revenue by 100%/yr and double firm size.
• Evaluated partnership opportunities and promising business development opportunities in digital media space.
• Conducted competitive research. Created and tested paid search copy, identifying optimal digital ad campaigns.
• Revamped retail bank’s Employee Referrals System, improving user experience, increasing engagement, efficiency, and revenue by $100K+/year.
• Led Mobile Banking App Simulator project, enabling branch tellers to demonstrate the SunTrust mobile app to clients without disclosing personal financial information, increasing promotion, adoption, and use of app.
• Developed and implemented Communities Portal tool using SharePoint software, enabling employees across SunTrust campuses to collaborate and interact in professional, personal, and social groups.
• Formed content strategy for SunWorks Media Wall and led team project to completion.
Michael Rausher
